Small Business Saturday sales bettered 2013 figures

2014’s Small Business Saturday had a bigger impact than 2013’s.

14th January 2015

A nationwide initiative to increase sales for small businesses in the Christmas shopping season and throughout the year has seen increased success in its second year. Small Business Saturday, a US initiative by American Express, first came to the UK in 2013 and was an instant hit on this side of the pond. Last year’s event is said to have brought in £504 million for UK businesses on the day (the 6th of December) – £36 million more than during the 2013 event.

Research by the organisers also shows that 16.5 million shoppers visited a small business on December 6th, 20% more than on Small Business Saturday 2013. A survey carried out shortly after Small Business Saturday showed that nearly two-thirds of UK shoppers were aware of Small Business Saturday – again, a significant increase on 2013’s figures. Half of those consumers shopped at an independent business on December 6th.

The average amount of money spent per transaction was just above £30, with 42% of survey respondents stating that they spent more than usual.

Independent retailers face tough competition from chain stores and online retailers in the Christmas shopping season and throughout the year. The aim of Small Business Saturday is to raise awareness of the benefits of shopping locally, and to increase takings throughout the year. While the initiative is still young in the UK, it is hoped that it will continue to grow. 2014’s results are certainly encouraging.

Excelling as a small retailer is a tricky task. However, many of the strategies used by large businesses to maximise revenue can also be used by SMEs. Retail and point-of-sale software is now affordable to all. It can help you to improve stock control, set discounts and speed up the point-of-sale experience. Designed specifically for merchants, Trader offers all of these functions and more. Take a look at our software packages for builders’ merchants and hardware stores

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