Customer satisfaction: giving them what they want

Anyone who has ever worked in the retail industry will be aware of the phrase ‘the customer is always right’ and it’s down to the country’s building and plumbing merchants to give their customers exactly what they’re looking for as soon as they walk through the door. Providing your customers with a satisfying experience every time can be easier said than done, however. So what should you be aiming for in order to please your customers during each visit to your store? Can our point of sale and stock control software help?

Pricing

Naturally, every customer loves a bargain – or at least to believe that they’re getting one! Pricing your goods at a competitive level will help you to attract more customers and steal a march on your rivals, but businesses need to give themselves enough leeway to guarantee a sufficient profit margin. So how do you determine that magic number without pricing yourself out of contention or ripping yourself off? It isn’t always easy, but retail management software can help you to manage your prices effectively, see profit margins at the point of sale, and obtain the perfect balance of profit and competitiveness in future.

Selection

In order to give your customers what they want, you need to ensure that they’re able to leave with the products or services they came in for. Builders merchants cannot afford to have their shelves and stockrooms filled with products on the off-chance someone will need them, however, so it’s crucial that you maintain a balance between variety and practicality. Retail software can help you to take better control of your stock, showing you which products are selling well, which products aren’t and what kind of supply you’ll need in order to service demand throughout the year. With retail software in place, you can automatically order the stock you need so there’s less chance that your customers will leave empty handed in future.

Service

Naturally, customer service is one of the most important aspects of the customer’s experience when they visit your store. If you have a store to run on your own or with a handful of staff you’re unlikely to be able to devote much time to every customer individually. Fortunately, building merchant’s point of sale software can help you to use your time more efficiently, managing the administrative sides of your business while you get on with the more important matter of customer service.

Those merchants who leave customers satisfied following their visits will be more likely to benefit from repeat trade and increased levels of brand loyalty in future. Our point of sale and stock control software for builder’s merchants can help your business to run more efficiently and effectively, allowing you to provide your customers with the retail experience they’re looking for. Why not contact us today to find out more about how we can help you meet your targets this year?